One excuse about this is how the cost of insurance for different vehicles is far less accessible than other pricing-related information. Imagine trying to cross-shop between 3 different vehicles. How many of us will go to an ICBC agent and ask him to ring up the cost of insurance for each car?
On the other hand, the MSRP for a car is something we can readily check on our own through the Internet.
Quote:
Originally Posted by bcrdukes
You're right about that. More often than not, people do not consider the total cost of ownership (TCO) while doing their shopping. It's possible that people aren't particularly interested in seeing the full picture, but more so jumping ahead of the market to adopt EV/Hybrids and keeping up with the Jones'.
|