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Boardrooms are always full of people that are out of touch with their target market, and most decision-makers get to the top because they know the right people/say the right things along the way. You don't get to the top of a corporate environment by being disagreeable with the people you report to. The most common cliche used today is the "customer experience," but this is thrown around by people that aren't even customers of the product lol.
They can't save it and it will sell as poorly as the ILX before it.
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