Quote:
Originally Posted by MarkyMark
I don't know, not technically a "car" but the new Bronco was very well received by staying true to the original styling and improving upon it at the same time. Maybe a 2 door Integra in this age doesn't work but there's no way this was Acura's best effort.
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Best effort within their BUDGET.
In the Integra's heyday they were moving 50-80k units a year (
https://carsalesbase.com/us-acura-integra/) at a time when R&D costs were way lower than they are now. The ILX sells barely 15k units/yr so best case with an Integra is 30k units and I'd say that's only going to be year 1.
Between massive increases in R&D costs and lower sales volume I don't think there's really that much they could have done especially as the MDX, TLX, and refreshed RDX were likely eating up a lot more budget and resources during that same time. Those cars are the profit centres so they get the bulk of the money.
I bet the FRS/86/BRZ are money losers for Toyota/Subaru with their 10-20k units a year but Toyota treats it as a branding exercise (just like with the Supra). They need to be considered cool and fun. Other than the NSX I don't think Honda really gets into building money losers.