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Yah I am not down with VP of Marketing Mike Tripp's world view on things... "making 1 less than they can sell" and building a brand image about exclusivity and how unavailable/unattainable something is isn't really a message I think Toyota should be sending. Pretty pompous.
Did Subaru's image suffer having any unsold STI's sitting around? Were there even any unsold STI's sitting around at much higher production volumes? Pretty stupid to purposely not sell a model at production capacity. Subaru was selling 32,000+ STI's in North America alone during peak years and Toyota is talking about moving 8,000 GR's worldwide? Crazy.
I mean, if I am an enthusiast and I can't get my hands on something without jumping through a thousand hoops, and all I see online is spoiled Youtubers and idiots with industry connections hooning around in the car I wanted... I just get jaded and buy something used again... or 5 used things for the price of that 1 car... or even worse I go to a competitor and buy their car instead. Either way, Toyota doesn't get the business.
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