REVscene Automotive Forum - View Single Post - BMW now charging micro transactions for heated seats in select countries

Badhobz · 07-12-2022, 10:10 AM

https://www.theverge.com/2022/7/12/2...-seats-feature

BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.

A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.

It’s not clear exactly when BMW started offering this feature as a subscription, or in which countries, but a number of outlets this week reported spotted its launch in South Korea.

Fuck. You. BMW.

07-12-2022, 10:10 AM	#1
Badhobz 屎忽鬼 Join Date: Oct 2016 Location: Ricemond Posts: 14,572 Thanked 16,457 Times in 6,269 Posts Failed 581 Times in 324 Posts	BMW now charging micro transactions for heated seats in select countries https://www.theverge.com/2022/7/12/2...-seats-feature BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features. A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415. It’s not clear exactly when BMW started offering this feature as a subscription, or in which countries, but a number of outlets this week reported spotted its launch in South Korea. Fuck. You. BMW.