Quote:
Originally Posted by bcrdukes
I am curious how maintenance and break/fix activities come in to the picture?
Say for example, you build your car with heated seats (assuming it is a non-feature on base model) and you subscribe to heated seats. Upon say Year 7 of ownership (likely 4 because BMW) the heated seats components break and what have you. Are you on the hook for getting it repaired or will the subscription model cover the cost of repairs?
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They will build every car with the feature in it so there's no more build sheets/customizations on the production line... and then it's up to you to activate it or not through subscription.