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All this nickel and diming by BMW for basic functions feel very backward for a supposed luxury brand. It adds complexity to the system by requiring an internet connection (another added cost) while serving no additional benefit for the end-user compared to the outgoing implementation.
This would've been more acceptable if the subscription is for a feature that is expected to grow and improve over time (i.e. 'autopilot' improvements or UX updates that introduce new functionality), but charging a subscription for something like heated seats where its functional scope is just outright egregious.
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