[dark0821]

^ Haha, Hyundai is great, as you can tell by my signature, I actually owned 2 Hyundais in my life, both bought new. Funny enough I actually do keep up with Hyundai news even before the job haha...

The Toyota / Honda comment was just poking fun. Personally I think Toyota is super saturated, though the cars do sell themselves, but the amount of sales they have per shift is also pretty up there. Honda is similar to Toyota, but all in all, I would say Honda's lineup is the weakest between Hyundai, Toyota and Honda. They doubled down on small displacement turbos. I am sure CRVs and Civics are still probably the best selling car/SUV if not the 2nd best in the country. But their lack/very small selection of hybrid/plug-in seems to put them in the back foot. There are only so many GR86, Supra, Taco, 4 Runner, Si and Type-Rs that I can sell lol. Or the holy grail, sienna Hybrid, I think Revscene members are getting to that age... yes...

I think Hyundai is an agressive brand that is still hungry for market share. Though it might not persuade the older moms and pops, brand perception is still very real, especially in Richmond.

But the value per dollar is still largely there, and their designs are bold and out there (not exactly a home run everytime). At least the upper execs seems to be open to ideas. Also not having a mature "brand identy" yet gives them lots of options and keeps the door open.