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A lot of those cars lose money though... didn't Lexus lose tens of millions on the LFA?
At least they're letting their engineers have some fun... make a few bespoke products for discerning individuals (rich people) and have a whole lot of people yearning for them... they end up eventually giving up hope of owning it and buying other stuff to satisfy that craving right?? hahaha why not if they got some extra CF around, make a few of these covers and get some great photoshoots/marketing material and sell them at cost.. brand mystique!
Guy who wanted a LFA buys a LC... guy who lusts after a LC buys an IS... guy who lusts over an IS but can't afford it buys a Corolla... guy in Corolla trolls guy in LC... round and round the world goes
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