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I don’t understand why Ferrari would need this brand dilution. They aren’t short on cash, they don’t need to be mass market, and they sure as fuck are super protective of their exclusivity. Why do this ?
I recall for the longest time they absolutely adamantly refused to ever produce a Ferrari SUV. I think they said in an interview that a Ferrari suv is the maserati levente.
The cars are already artificially limited so adding another model in a lineup of 2-4 year wait times is insane.
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