[supafamous]

Originally Posted by Badhobz

I don’t understand why Ferrari would need this brand dilution. They aren’t short on cash, they don’t need to be mass market, and they sure as fuck are super protective of their exclusivity. Why do this ?

I recall for the longest time they absolutely adamantly refused to ever produce a Ferrari SUV. I think they said in an interview that a Ferrari suv is the maserati levente.

The cars are already artificially limited so adding another model in a lineup of 2-4 year wait times is insane.

Their previous overlord, Sergio Marchionne, was the one who was super adamant that they'd never make an SUV but money talks and their customers are the ones demanding it. Since it's a V12 it's gonna go for at least $400k or so and probably $600k OTD.

At least it's a real Ferrari and not just a Maserati that's dressed up.