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I think a lot of these guys who buy the moonswatch already have the moon watch. Its just a fun playful thing.
Its good for me because when i go on a business trip i can wear the moonswatch and still look "businessy" without the fear of dinging all my good watches up to shit. Currently I just wear an apple watch everyday because its too damn useful to ignore. That walkie talkie feature is great... my wife can yell at me and everyone can hear.
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