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^ It is mainly the price, but also the performance. For the longest time straight line speed outside of sports cars is a measure of how nice your car is as a Rav4 has right around 200hp and a X3/Q5 starts at 250hp. It goes fast therefore it's nice. Also big screen is nice.
No I don't think Teslas are luxury. You just paid for a big battery and that it would go fast.
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