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Because the ads are subbed to a marketing company. All the ad space and contacts were signed. Use it or lose it.
Plus, you still want to get your product out there, this is the EV boom. You put your lines in the water when there are fish swimming.
The last thing you want to do is sit around while your competitors are telling everyone to buy theirs instead of yours because you wanted to save a few bucks not advertising.
5.99 is not an Hyundai specific issue, and the wait time isn't either.
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