Moonswatches are $2100 HKD retail, so about $270 USD (or $365 CAD)
$460 CAD.. Assuming tax is still like 15% in Canada, that's not even really much markup. Of course you could just go to a store and get one if the timing is right. And eventually they'll start selling them online.
I kind of like the Mars one, and wouldn't mind having a cheap chrono.. but it's not really cheap is it? Swatch chronos are about 50% of that price, or 60% for stainless