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It's been 10 months since I bought my Durango, which admittedly is a very different animal than a Corolla, but I found a WILDLY varying experience. There was a $2k incentive directly from Dodge and every dealer in the country practically except my dealer 6 blocks away was aware and willing to honour it, so MSRP - $2k. The local guys literally tried to make up some sob story which was complete shit about how they had to "pay over msrp" and therefore needed to not offer it.
I ended up negotiating a bit and I got my Durango for $2k discount, $2k rebate, and a strong trade value. But it took a week and visiting 4 dealerships and generally negotiating hard against each other plus knowing exactly what I wanted, the price of it, and availability.
I think there is room to negotiate these days, but you have to cast a wide net.
-Mark
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I'm old now - boring street cars and sweet race cars.
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