|
I think they're operating on a REALLY OLD style of thinking... where intrigue about a special car builds interest in the brand and when they can't get that car, they settle for something else from the lineup that's even higher profit margins like a regular Integra or maybe look at a SUV instead.
Which, in this day and age, is a really stupid assumption if that's the case. People are not loyal to brands like they used to be.
|