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I think it's absolutely a thing. I mean I'm not sure you could design a car for a particular driver on paper, but once you have your first prototype and go into sim & testing you could totally be making changes to suit the feedback from one driver and completely ignore the feedback from the other driver.
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1968 Mustang Coupe
2008.5 Mazdaspeed 3
1997 GMC Sonoma ZR2
2014 F150 5.0L XTR 4x4
A vehicle for all occasions
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