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I didn't notice anything in Cammisa's video that outlined anything that would appeal to/win over actual truck market segment buyers.
Your Joe Schmoe non-technical person is not going to even know what a 48V system is or even want that specific thing enough to care.
The "It saves money by reducing cable size" is true, sure, but how much raw material cost are we we talking about here?
Rough math, those three steering motors he says are 5hp combined. ~100A per motor at 12V. Need a cable size of 3 gauge ~$1.50 per foot, let's say conservatively you need 30' (20' to the back, 5' to each side on the front), $45 total.
Now, at 48V that's 26A each. Need 10gauge. $0.34 foot. $10 total.
So you save $30 worth of copper, on a $100,000 vehicle. Whooptiedoo, drop in the bucket
That whole segment seems like Telsa handed Cammisa their marketing talking points and a tub of money.
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1968 Mustang Coupe
2008.5 Mazdaspeed 3
1997 GMC Sonoma ZR2
2014 F150 5.0L XTR 4x4
A vehicle for all occasions
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