Yeah that's the thing. When a Cybertruck passes by me, my brain gets blown out like "what the hell is that?!" and I'm on alert, similarly to how I'd react if a piece of metallic debris went flying down the highway next to me. I just don't have the neural pathways built up to process a giant steel monolith whipping by.
It commands attention, that's for sure. Does it matter if it's positive or negative attention? Maybe not, for the people buying these things! Plenty of people out there getting bright purple chameleon wraps; I would think there's a lot of overlap there.
Edit: lol! someone's avatar on the Rivian forums:
