Quote:
Originally Posted by AstulzerRZD
(again, used to work in product planning) >> Mazda's R&D cost for CX70/90 is 2-3X all of Toyota's recently refreshed trucks while selling a lot less volume and at a 10-20k discount to Lexus.
The body on this wasn't shortened because it'd cost ~40% of all non powertrain R&D costs for a new program. It's crazy that Mazda's still alive when they're making moves building niche products like they're SAAB.
If I were at Mazda, I would've improved the steering/powertrain/suspension calibration of the Highlander / Grand Highlander. Program would cost 50-60% less and product would be better. CX-5 would've gotten hybrid and plug-in hybrid by now.
Would've developed heat pump tech that Toyota/Subaru could then go use in their EV (part of why Toyota took stake in Mazda in the first place, to get access to Skyactiv related expertise to hit 40% thermal efficiency on their new 4 cylinders).
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yeah i thought it was a lot of value given how much they dumped into it
if teething issues are resolved and it's a smaller pkg, i want one