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Vancouver isn't alone in automakers skipping out on auto shows. Even the LA auto show lost a number of these automakers despite that market's significance for the auto industry from a global perspective. BMW/Audi/Mercedes already pulled out years ago IIRC, and the show lost Porsche last November along with Stellantis.
With this perspective, it's no surprise many brands opted out on our show as well. Like I said earlier, a few dealers such as Vancouver VW and Genesis Vancouver stepped up to fill up the OEM's absence on the show floor (hence their smaller footprint), while Trotman brought out their Jeep/Hornet/Pacificas in the test drive section for people to experience.
The purpose of auto shows started changing in the last decade when automakers figured out how to host vehicle launches online through livestreams plus a media push using YouTube / TikTok / Social Media. This trend will probably continue on in the future, so enjoy these shows while they still exist?
Anyhow, I went back today strictly for test drives - managed to squeeze 8 cars in before the DT traffic got backed up.
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