Ditto. That's exactly it. The packaging will show, or it's sub-contracted out to their subsidiary, Seattle's Best.
If coffee history has taught me anything, the style of roast is very Seattle/West Coast style. Every sip of coffee you drink from Starbucks should remind you of the cabin in the woods, or when you trip on a tree branch and eat dirt.
Okay, enough of my coffee BS. Just find what you like and enjoy it, and don't turn your home office into a mini Starbucks.