Quote:
Originally Posted by AstulzerRZD
Ioniq 5 failing to sell is news to me, I really think they have momentum.
Segment: Rivian is also perceived as too expensive and large for most people; it's a much older and wealthier audience (think Aspen and Hamptons)
Momentum:
- Ioniq 5 reached 40% of Model Y volume in Q3 2024 stateside.
- All the photos Ioniq powering houses during hurricane I'm sure will help sales.
- In the new year, Ioniq 5 pricing will drop 3750, it'll get Tesla port and supercharging access in Jan.
Tesla Headwinds
Technical
- Model Y charges a bit too slow for US road tripping (Ioniq charges 2X faster).
- Model Y refresh will be a lot more mild than Model 3 since the acoustic glass/suspension refresh is already in
Image
- Gen Zers are also catching onto Tesla regen by default not being very smooth + suspension being bumpy in their ubers, even the white chicks are complaining on TikTok.
- Best case scenario, you look like a OC suburb fuckboi or you went to Rutgers in NJ and driving your dads car
- Medium case scenario, your uber just arrived (this is like Camry SE image).
- Worst case scenario, you're a trump supporter because of Elon politics.
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The main problem with Hyundai... or any other EV company for that matter is the lack of overall planning to shift toward EV.
800V architecture for that 350kw charging speed sounds great on paper. But 350kw chargers that works reliably is hard to come by. More often than not... they are charging at sub 200kw if lucky.
Many manufacturers are still in that ICE car mentality where "I'd build the car, the rest is on you" ideology is still dominant.
This mentality is what's slowing them down.
That's why here in NA EV scene, it's Tesla vs. others.
If you look at hyper-competitive EV market in China... it's whole other story and it kinda give you a sense what's coming our way.
It has gone so far that it makes more sense to get EV as your next car in China than an ICE, all within a span of 5yrs or so.
But other than Tesla, there is no other non-Chinese brand within the top 10 chart. It's not that they didn't want to. But there is no way they can compete.