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All they need to do is appeal to the most basic level of thinking of the most common issues people have. We're going to make the economy better! We're going to get rid of all these lifetime politicians who made your eggs expensive! We'll put an end to Israel bombing Gaza! We'll put an end to Russia's invasion of Ukraine!
You don't need to say how you're going to accomplish any of this. Just say you'll do it an they believe you, even if you have a very public 40 year track record of lying.
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