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I'm part of four professional associations. They are all mandatory in my health field, so I don't have a choice.
The insurance association is really good. What I like about them is they have this mini course once a year that if you complete it you save like $75 off your membership, it's pretty much you just watching a video. the course is actually pretty good too. They go through actual examples they get throughout the year. Insurance fraud, patient accused you of this, you didn't get consent, you missed this on your documentation. It's all practical things that could happen to you because you get complacent at your position.
For our national association, what they need to do is provide campaigns to increase revenue, simple. Awareness and education is great, but lets be real, I want to see objective growth in my business. It's all about the numbers. Can you give me SEO tips, are there marketing campaigns with materials you can provide me, what can you do to help get people in the door. All the association does right now is buy some radio ads, newspaper ads to promote the profession, but I feel like it would be a lot better for me if you provided us with actual campaigns to supplement the advertising we already do.
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