Quote:
Originally Posted by BIC_BAWS
Are you guys part of any professional associations? If you are a business owner or manager, is your organization part of any associations?
If so, is it worth it? If not, what changes would you like to see (benefits/events/etc)?
I'm interviewing for a role next week in member relations for a B2B professional association, so I want to come up with a few tactics to increase membership or suggest the creation of programs. I have some ideas already, but I wanted to fact check this on a wider scale.
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From my experience, member relations is essentially a sales role. The goal of every B2B business association, say from the Vancouver Board of Trade all the way down to the your local Crackerjacks Association, is to generate membership dues and maintain renewals.
Something to keep in mind that selling these memberships isn't easy. The dues can be high, and in a bad economy (like now) this is very much a discretionary business expense that is at the top of the list of something to cut (unless the business is paying the dues for politcal reasons, etc).