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I'd also add that when Nissan introduced the QR25 series into a lot of the vehicles in their line up, it took a long while before the engine was sufficiently reliable. Their big bet on CVTs also backfired and it turned out to be maintenance-intensive and unreliable. Both of those things hurt their reputation, and the mediocre reputation caused them their profit margin as they can't afford to price their cars at the same level that Toyota and Honda did.
And then there was their financing department. I can't say if it was a cause or an effect, but Nissan had a habit of approving financing for people with shxtty credit. These are people that probably didn't qualify for the higher priced Toyota and Honda financing plans, and I'm sure having these people go through their financing arm cost them a lot of lost revenue compared to the higher calibre customers at Toyota and Honda.
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Originally Posted by westopher
The whole world has gone down a road no one can recover from, and it's nothing to do with governments, it's because so much of the general public is so fucking stupid.
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