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They can’t command high MRSP and 9% interest the way Toyota/Honda can
But per their 10K filing, financial arm is actually keeping them afloat, very profitable.
Make lots of money from lower credit buyers because of higher interest.
Moving more units also means higher margins since factory fixed costs per unit are lower.
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2002 AP1 S2000 "Mustard"
2024 F150 Lightning
Past:
- '09 Ducati Monster 696 "Ketchup"
- '20 Dodge Charger R/T
- '20 Ford Mustang GT Convertible
- '04 Acura TL 6MT
- 🛴 Lime Scooter 🛴
- '16 Golf 1.8T
- '09 MB E63 AMG
- '06 Honda Accord V6
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