Quote:
Originally Posted by PeanutButter
Pardon my ignorance, but what's the point of a car show normally? I'm trying to understand how something like this would be profitable for the organizer or the vendors. Surely these shows don't make money, do they? Is it purely just a form of Marketing?
Or are these shows super successful and there's absolutely a net benefit from being there? I suspect there has to be a benefit because this show happens every year.
(Thanks for the pictures btw, they were cool to see)
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My guess is that the Vancouver Auto show is a way for car manufacturers and some dealers to market their products and generate some sales?
I did notice "sales lead" forms at the Dilawri Mercedes display. Perhaps Dilawri decided to bring Benz back to the Auto Show as a way to help generate potential sales?
When I was at the Toyota display, I saw some Toyota staff asking people if they are interested in test drives of any vehicles at that display.