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pastarocket · 04-23-2025, 10:40 AM

Hobz, what are your thoughts on this article?

Lexus's brand image issue with "younger" buyers? Are some people saying that Lexus is selling towards older customers?

One of my friends bought a 2025 ES last year. He's not old at 34 years old haha. -traded in his Tesla Model S for a more reliable car. Good move for him even though he got lowballed big time from the dealer for the trade-in.

https://www.motor1.com/news/756568/l...verage-luxury/

-from the article:

That might be hard for Lexus. A new report from S&P Global Mobility comparing Lexus, BMW, and Mercedes-Benz buyers revealed some stark demographic differences, like age. Recent Lexus buyers are old—57.6 years on average.

The 2026 ES looks...different.

04-23-2025, 10:40 AM	#12
pastarocket Willing to sell body for a few minutes on RS Join Date: Feb 2010 Location: Vancouver Posts: 10,685 Thanked 4,484 Times in 2,232 Posts Failed 699 Times in 223 Posts Member's Picture Albums	Hobz, what are your thoughts on this article? Lexus's brand image issue with "younger" buyers? Are some people saying that Lexus is selling towards older customers? One of my friends bought a 2025 ES last year. He's not old at 34 years old haha. -traded in his Tesla Model S for a more reliable car. Good move for him even though he got lowballed big time from the dealer for the trade-in. https://www.motor1.com/news/756568/l...verage-luxury/ -from the article: That might be hard for Lexus. A new report from S&P Global Mobility comparing Lexus, BMW, and Mercedes-Benz buyers revealed some stark demographic differences, like age. Recent Lexus buyers are old—57.6 years on average. The 2026 ES looks...different. __________________ Go Canucks go! Last edited by pastarocket; 04-23-2025 at 11:14 AM.