The E46 version has a shot at being real.
The Enthusiast Edition has 0 shot; they will quickly learn what Lotus learned with the Emira.
1) Even if you reuse a body, skip durability testing, reuse other manufacturers engines, the cheaper 6 cyl is gonna be like 5k cheaper, not 40.
2) Reusing electronics from Bosch means you still have to tune the ESC, airbags, etc. Fixed costs don't vanish.
My estimation is for a 6 year/6k unit run, the R&D & manufacturing cost per car is
6 cyl - B58: 79k + 15% markup for
90k MRSP.
8 cyl - Coyote: 88k + 15% markup for
115k MRSP.
Maybeee they can slash 15k to hit a 75k base price.
No LSD, no radio, front airbags only, single piston brakes, china tires/cast wheel, shit dampers, the worst possible column EPS (hydraulic is more expensive).
Source? I was involved in rear crash structure for a certain Cadillac with a bespoke engine & did some product planning at Nissan for an internship.
My math:
Quote:
assume
- reuse as much R&D & existing parts as possible
- no warranty
- use powertrain like Coyote crate that already has EPA cert
- no durability/fleet testing
fixed cost:
- crash cert: 18M
- emissions: 7M for two powertrains
- body R&D + tooling: 15M
- suspension r&d: 4M
- ESC, ABS, TC tuning: 3M
- random testing: 2M
per unit cost:
- body manufacturing: 9k
- engine/trans/driveline: 25k for crate american v8, tremec, mechanical LSD
- suspension/steering/brakes/wheels/tires: 13k
- interior/safety: 14k
- electronics/lighting: 12k
- assembly: 10k
Assume 6 year model run and 6000 units, all in cost would be
- B58: 79k
- Coyote: 88k
Add 5k warranty reserve and 15% gross margin.
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