View Single Post
Old 09-28-2025, 07:53 AM   #5
supafamous
RS has made me the bitter person i am today!
 
Join Date: Mar 2011
Location: Vancouver
Posts: 4,795
Thanked 5,516 Times in 2,221 Posts
Failed 122 Times in 57 Posts
Lexus seems to be turning into Toyota's Acura rather than Toyota's competitor to the German luxury brands in that they are increasingly just dressed up Toyota's (TX, ES, NX, RX, UX). Considering how much more volume they sell I'm surprised/disappointed that they don't have the R&D money to build out more products that are competitive with the Germans. Maybe they just don't want to and are choosing a different niche but it seems awfully unambitious for a company like Toyota.

I get Honda not investing in Acura but I don't get Toyota not investing in Lexus.
__________________
Current: 2019 Acura RDX
Gone: 2007 Acura TSX, 2008 Mazda 3 GT, 2003 Mazda Miata LS, 2008 Mazda Miata GT PRHT, 2003 Mazda Protege 5
supafamous is offline   Reply With Quote