Quote:
Originally Posted by JDMDreams
Isn't Acura a dead brand like Infiniti, they literally have no competitive offerings since the Gen one tsx, they wasted away the brand image they built with the tl, mdx. They were supposed to be euro competitor while being cheaper. Sure less power but cheaper, and higher quality interior, reliability. I don't see what advantage they have now.
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Acura is about 10% of Honda's US volume and sells more than double Infiniti's volume but only about 40% what Lexus sells. It's not a super profitable brand but it's still got solid muscles on it.
It's been a long time since Acura was supposed to be an euro competitor - like 20 years ago? It's now just a premium Honda/Japanese brand much the same way that Lexus is no longer competing head to head with the Germans.
It's still a messy brand though - it doesn't move enough volume to print money (like Lexus probably does) so Honda doesn't really invest it in but the RDX/MDX are both good products for their price point but they are not class leading in any way.
Savagegeese had a lot to say about the state of Lexus and a lot of it applies to Acura:
https://youtu.be/WbKgiAdJpDY?si=LQ1ikNUBSR8ONY0v