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Their margin on even Civics and CR-V is incredible.
Barely updated those things since 2016, using incredibly old engines even in the Type R.
North American HQ probably has a ton of trouble convincing Japan to invest in the large platform - MDX/Pilot/Passport all saw really shitty first gens until commercial traction was had and Japan decided to spend more.
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2002 AP1 S2000 "Mustard"
2024 F150 Lightning
Past:
- '09 Ducati Monster 696 "Ketchup"
- '20 Dodge Charger R/T
- '20 Ford Mustang GT Convertible
- '04 Acura TL 6MT
- 🛴 Lime Scooter 🛴
- '16 Golf 1.8T
- '09 MB E63 AMG
- '06 Honda Accord V6
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